The open innovation methodology employed by the program focuses on connecting corporates with startups to catalyze digital transformation. Corporates and large organizations are invited to participate in the Smart Production Call for Challenges, where they can identify and submit challenges related to digitalizing production processes. This collaboration offers a range of benefits, including enhanced international collaborations, customized business roadmaps developed by expert professionals, venture-client collaborations with top startups, and connections with investors and funding institutions.